Things our owner hates!
Basically, anything that tries to sneak something past the customer. For NUCs it amounts to:
Assembling the original model so that it's not upgradeable.
Starting with a false picture of how ready a computer is and not telling you that upgrades are an outrageous cost. One of our competitors (the biggest: simplynuc.com) says that you can buy a NUC that has 4GB of RAM and a 120GB drive. Get real!
Advice! Ours is FREE (As one of my professors used to say--advice is often worth what you pay for it.) But we really do want you to get only what you need or want. If that's a maxed-out version of one of the NUCs that's fine. You don't need to talk or chat with us. But if you want a NUC that uses only a certain amount of space or a different generation processor, that's something we would tell you. (By the way, over the course of the six years we've been selling NUCs, a NUC with 32GB, single channel, RAM and a 1TB Samsung NVMe M.2 SSD drive has worked well for the vast majority of customers.